Top Areas to Buy Property in Phuket – 2025 Investment Guide
Phuket has become one of Asia’s most desirable real estate destinations, attracting investors from Europe, the Middle East, and beyond. With its world-class beaches, strong rental market, and robust infrastructure, the island offers both lifestyle appeal and long-term capital growth.
If you’re considering buying property in Phuket, here are the top investment areas that combine lifestyle, convenience, and return on investment potential.
1. Bang Tao & Cherng Talay – Phuket’s Lifestyle Hotspot
The Bang Tao and Cherng Talay area is Phuket’s most sought-after location for luxury villas, condominiums, and mixed-use developments. Home to Laguna Phuket, the area offers a world-class golf course, beach clubs, and premium shopping destinations such as Porto de Phuket and Boat Avenue.
Why invest here:
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High rental demand from expats and long-term residents
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Strong infrastructure with international schools and hospitals nearby
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Home to prestigious villa brands such as Botanica, Anchan, and Trichada
Property types: Luxury pool villas, boutique condos, and branded residences
2. Kamala – Peaceful Living with Premium Returns
Kamala offers the perfect balance of serenity and sophistication. It’s known for its hillside villas with panoramic sea views, as well as exclusive developments such as MontAzure and InterContinental Residences.
Why invest here:
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Popular among retirees and high-end holiday renters
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Excellent short-term rental yields (8–12% per year)
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Only 10 minutes from Patong and Surin beaches
Property types: Ocean-view villas, luxury condominiums, and resort-style homes
3. Rawai & Nai Harn – Family-Friendly and Growing Rapidly
Located in southern Phuket, Rawai and Nai Harn have evolved from quiet fishing villages into vibrant residential communities. The area attracts digital nomads, families, and retirees looking for a peaceful lifestyle surrounded by nature.
Why invest here:
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Affordable prices compared to northern Phuket
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Increasing rental demand for long-stay residents
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Proximity to international schools and wellness centers
Property types: Modern pool villas, tropical homes, and boutique condos
4. Chalong – Central Convenience with Local Charm
Chalong is a well-connected hub, offering quick access to Phuket Town, Rawai, and Kata. It’s home to popular gated villa communities such as Chalong Miracle Lakeview and Land & Houses Park.
Why invest here:
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Strong long-term rental market
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Close to shopping centers, international schools, and hospitals
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Excellent for families or investors seeking stable rental returns
Property types: Pool villas, detached houses, and townhomes
5. Patong – Phuket’s Tourism & Nightlife Capital
Patong remains Phuket’s most famous beach and a magnet for short-term rentals. While property prices are higher, the demand for vacation rentals and boutique condos ensures consistent income for investors.
Why invest here:
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High occupancy rates year-round
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Ideal for Airbnb and short-term rentals
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Close to Jungceylon Mall, restaurants, and nightlife
Property types: Condominiums, hotel-managed apartments, and sea-view units
6. Phuket Town & Suan Luang – Urban Living with Value
Phuket Town is gaining attention from investors looking for affordable yet strategic real estate. The area offers a growing number of modern condos, shopping malls, and lifestyle conveniences — perfect for residents who prefer city living.
Why invest here:
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Great entry-level prices with solid appreciation potential
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Increasing demand from local professionals and long-term tenants
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Easy access to Central Festival, hospitals, and schools
Property types: Condominiums, serviced apartments, and boutique projects
Investing in Phuket – Why Now Is the Time
Phuket’s real estate market continues to show resilience and steady growth. With a mix of lifestyle buyers and investors returning post-pandemic, the island’s property sector is entering a new era of opportunity.
Key investor advantages:
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Freehold ownership for condominiums
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Leasehold or company structures for villas and land
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High rental yields (6–12% annually) in prime areas
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Strong tourism recovery driving demand for short-term rentals
Partner with Century 21 Hero Phuket
At Century 21 Hero Phuket, we specialize in connecting international investors with Phuket’s best opportunities — from luxury beachfront villas to high-yield city condominiums. Our bilingual team provides full-service support, including legal guidance, market analysis, and property management.
Start your Phuket investment journey today.
📞 +66 (0)62 696 9226
📧 sales@c21hero.com
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