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14 Oct 2025
Real Estate & Home Buying

Investment Strategy: Deconstructing Rental Yields

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Investment Strategy: Deconstructing Rental Yields

Deconstructing Phuket's Rental Yields: Which Neighborhood Actually Delivers 8%+ ROI Annually?

The promise of high returns—often advertised at 8% to 10% gross yield—is a major draw for investors looking at Phuket real estate. But relying solely on these figures can lead to disappointment. In the highly competitive and geographically diverse Phuket market, your Return on Investment (ROI) hinges on one crucial factor: the Net Rental Yield.

A smart investor understands that a property that earns a lower gross rental income but has lower operational costs and management fees can often outperform a high-occupancy unit in a prime but costly location.

This article breaks down the reality of generating sustainable Phuket rental income, revealing the hidden costs and analyzing which geographical corridors offer the most reliable path to a strong net yield.

The Critical Difference: Gross Yield vs. Net Yield

Before you calculate anything, you must understand the distinction between the two primary yield metrics:

1. Gross Rental Yield (The Advertising Figure)

This is the simplest calculation: (Annual Rental Income / Property Purchase Price) x 100.

Example: A condo costing $5,000,000 THB earns $400,000 THB per year. Gross Yield: ($400,000 / $5,000,000) x 100 = 8.0%

2. Net Rental Yield (The Real Figure)

This is what matters. It accounts for all recurring costs and management fees: ((Annual Rental Income - Annual Expenses) / Property Purchase Price) x 100.

The key to a high Net Yield is controlling those Annual Expenses. Here are the five non-negotiable costs that erode your returns in Phuket:

Expense Category

Description & Impact

Common Area Fees

Paid annually to the condo Juri/Management. Typically $50–$80 THB per sqm per month. Non-negotiable.

Sinking Fund

A one-time or occasional fee for large repairs (e.g., roof, pool, lift replacement). Can be significant.

Property Management

The largest variable cost. Short-term/daily rentals can cost 20–30% of gross income. Long-term rentals cost 10–15%.

Maintenance & Repairs

Especially high in short-term tourist areas (Patong), covering wear-and-tear, furnishing replacement, and tropical maintenance.

Taxes & Insurance

Rental income tax (often deducted at source) and property insurance.

Geographical Deconstruction: Three Real-World Value Corridors

The location of your Phuket condo for sale dictates not only the price but the entire operational cost structure. We've analyzed three distinct zones where investment strategies differ completely:

1. The Short-Term Tourist Hub: Patong & Kalim (High Volatility, High Gross)

Location Profile: These areas offer the highest visibility and year-round tourist traffic, making them ideal for short-term vacation rentals.

  • Gross Yield Potential: Often advertised at the 8–10% mark due to high occupancy during peak season.

  • The Reality Check (Net Yield Erosion):

    • Management Costs: Short-term booking platforms (Airbnb, Booking.com) and management companies charge high commissions (25–30%) for cleaning, check-in, and guest communication.

    • Wear and Tear: High tenant turnover means furnishings, paint, and general maintenance costs are significantly higher.

    • Vacancy: Returns plummet during the traditional low season (May to October) unless aggressive pricing is used.

Investment Verdict: Best for investors seeking high returns and who are willing to accept higher risk and management fees. Realistic Net Yield usually settles in the 4.5–6.0% range, based on professional management models.

2. The Luxury Corridor: Bang Tao & Layan (High Price, High Rate)

Location Profile: Home to the renowned Laguna complex, luxury resorts, and upscale dining. This area attracts affluent, longer-stay European and Russian tourists.

  • Gross Yield Potential: High nightly rates offset lower overall occupancy.

  • The Reality Check (Net Yield Stability):

    • High Entry Price: Condos in Bang Tao carry a significant price premium, which mathematically lowers the yield percentage even if the profit is high.

    • Specialized Management: Requires highly professional, specialized management companies familiar with luxury clientele, which can be expensive but efficient.

    • Stable Demand: High demand for high-end properties insulates this area somewhat from low-season volatility.

Investment Verdict: Best for investors prioritizing capital appreciation and higher total rental income over the percentage yield. Realistic Net Yield is often consistent at 4.0–5.5%.

3. The Long-Stay Expat Core: Rawai & Chalong (Low Rate, High Stability)

Location Profile: Located in the south/southeast, these areas are the true residential heart of the island, close to international schools, hospitals, and long-term expat communities.

  • Gross Yield Potential: Lower than the tourist hubs due to lower monthly rental rates (typically 12-month contracts).

  • The Reality Check (Net Yield Excellence):

    • Minimal Management Fees: Leasing for 12 months dramatically lowers management costs (10–12% max) and completely cuts out daily cleaning/utility turnover.

    • Near-Zero Vacancy: A massive pool of permanent residents, digital nomads, and expat families ensures occupancy is consistently high, minimizing voids.

    • Low Wear and Tear: Long-term tenants treat the property more like their own home, dramatically reducing maintenance costs.

Investment Verdict: This zone offers the most predictable and stable cash flow. While the rates are lower, the minimal operational cost structure means Rawai and Chalong often deliver the highest Net Rental Yield in Phuket, typically achieving 5.5–7.0% net.

Calculating Your True ROI: The $5 Million THB Case Study

To illustrate, consider a $5 million THB condo in two different locations:

Metric

Patong (Short-Term Focus)

Rawai (Long-Term Focus)

Annual Gross Income

$450,000 THB

$360,000 THB

Management Fee (25% / 12%)

-$112,500 THB

-$43,200 THB

Annual Common Fees

-$48,000 THB

-$48,000 THB

Avg. Maintenance/Vacan. Cost

-$40,000 THB

-$10,000 THB

---

---

---

Annual Net Income

$249,500 THB

$258,800 THB

NET RENTAL YIELD

5.0%

5.2%

As this example shows, the higher monthly rent in the tourist hub is quickly negated by the operating costs, allowing the stable, low-maintenance Rawai unit to generate a slightly higher net income for the investor.

Final Takeaway for Property Investment in Phuket

When shopping for Phuket condos, shift your focus from the glossy brochure figures to the operational model.

If you prioritize volatile, high-peak income and are comfortable with hands-on, high-cost management, choose Patong or Kamala.

If you prioritize stable cash flow, lower risk, and consistent net profit with minimal management headache, focus your search on Rawai, Chalong, or suburban Kathu. These areas are where you will find the most attractive Phuket property yield over the long run.

The best ROI doesn't always come from the most expensive or flashiest location—it comes from the most efficiently run one.